วันอังคารที่ 2 มีนาคม พ.ศ. 2553

Business Writing Workshop - A good business letter begins with the end in Mind


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Everything You Do Something to write

Good business starts with the end point in mind. Decide what you want helps you achieve what is necessary to focus in the document. Keep the results in front of you, how we organize, write and revise. Decide where you want the reader after reading the document. What do you want? What can he or she? What will the reader?

To inform and explain - the readerknow something after reading it. This is the exchange of information. We will notify you when to start the communication, he explained, in response to a request by the reader. Provide documents that inform and explain, or to request information, communicate decisions or actions, events of the document, the inspection results, etc. The challenge, and explain the importance of material relevant to the reader. As no action required by the reader, you need to motivate the reader to reading --Document. Enter the context so that the reader understands the importance of knowing how the information and tell the reader why he or she needs to know the information. You can focus on their relevance to the reader. Pay attention to the consequences of not knowing the relevant information.

Ways - the reader knows what to do after reading something. A procedure is a series of instructions, a statement consists of a series of steps. For example, you can create a procedure for resolvingTransformation, the set of instructions for the treatment of certain types of pay such as vacation, sick pay, etc. The challenge is that the experts that includes skipping steps rule. You must provide all information so that it is guaranteed, the reader can do this. Methods of teaching writing, writing, politics is for informational purposes only.


Use the numbers for a series of steps, otherwise, use bullets.
Use imperative sentences for the stages of action.
Write an action-step.
Identifyimportant steps and provide greater detail on sub-phases.
The identification of the person to intervene if different from the reader exercise.
Use bold and / or uppercase letters for the conditional measures that are critical or safety problems.
Branching limit, delay or hyperlinks to phases of action.
Try the steps with end users.

Persuade - The reader is persuaded to do something or stop doing something after the reading. Give your ability to convincingly help you get things done and achieving theDesired results. Most will be amended in writing by your company must be convincing. Sales letters, reminder letters, requests for donations, advice, suggestions, etc can only player in writing convincing.

One of the most important rules for writing persuasive to be underestimated, not overestimated. Exaggeration only one capable of destroying your credibility with the reader. Stick to the facts and write to keep the reader's attention. The challenge is to anticipate and respond to objectionsReaders have that requires planning and research. Some tools have been developed, easily convinced the letter:


Include something familiar to the reader.
Add something that readers do not know as a fact of fear.
Ask a question.
Telling a story.
Describe to the reader the need, desire, or a problem that can affect you or resolve.
Stress benefits, not features, and the appeal to self-interest of the reader.
Send to prove the facts, statistics, and the authorities in your case.
TellingReaders, what they do and why they should.
Anticipating and responding to readers' questions and objections.

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